Friday, May 13, 2005

Google acquires DodgeBall

Dodgeball have been early pioneers of "location sensitive mobile social software" - essentially connecting you to your mates via your mobile, depending where you all are. Its more evidence of Google buying product innovation (rather than creating it in house), but also goes to show that theres some serious thinking going on about how to connect their (currently) disparate product offerings (search, blogger, adsense, picasa, orkut, gmail etc) together. I suspect that for Google, Dodgeball is one piece of a compicated strategic puzzle that they are working on.

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