OK, so its a slightly dramatic head line, but the following quote from Kentaro Kawabe (a mobile content producer at Yahoo Japan), nicely emphasises how much mobile is in the crosshairs of the big Internet players.
"The mobile world has been carrier-led. That is going to change."
Kawabe-san was commenting on Yahoo Japans announcement that it is launching a mobile content distribution service, fronting entertainment and information content from nearly 60 suppliers. More here