Omar Hamoui, one of the chaps behind Fotochatter (see August 05 post) has put on a flak jacket and started the "worlds first pay-per-click" mobile advertising broker, Admob. He clearly has some seriously huge competition but this industry prefers 'Davids' to 'Goliaths' so I expect Admob to pick up a lot of business for their pure courage. "Who dares wins" as Del Trotter once said...
22/03/06
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Update 12/09 - Admob raises Series A from Seqouia