RCRWireless reported yesterday that Google have quietly soft-launched the ability for AdWords customers to create a mobile campaign with functionality to develop ad and marketing capaigns, set a daily budget for ad expenditure and pay per click or per call. So we may soon start to see google ads incorporated in to our mobile-web browsing, something that AdMob have been providing with rapidly increasing success since January (they are currently offering a free $20 campaign to new customers).
See previous post on AdMob (Jan 06)
12/09 - Update - Admob raises Series A from Sequoia
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