Tuesday, December 05, 2006
Mobile Monday Düsseldorf
Last night I went to along to the inaugral Mobile Monday Germany event at Ernst & Youngs offices in Düsseldorf. Congrats to the MMDE team as they put on a well atttended event with plenty of beer and food :-) and a good speaker line-up.
Ajit Jaokar and Russell Buckley have been doing the speaking rounds recently and both delivered interesting content which kicked off some debate. Alexander Lautz gave an overview of what T-mobile were doing to promote mobile Internet browsing (Web'n'walk devices now account for the lions share of the handset portfolio) and Carsten Schwertfeger explained some of the iniatives that VF has taken to simplify the on and off portal browsing experience.
Most interesting take-away for me was that Russell said AdMob has more advertisers than it has available inventory! That's awesome. [Prediction for 2007 - AdMob will get acquired at a huge multiple, probably by NewsCorp (!)].