Since February this year, I’ve been working on a new company called Naked. We’ve been pretty quiet as of late, but are now beginning to emerge out of stealth as we finalise the Beta, which is due to launch in Q4.
Naked is a new ‘open messaging’ service that enables people to share thoughts, feelings, and experiences, through lightweight mixed-media posts. Unlike conversational systems such as IM or text messaging, the resulting stream is shared in online spaces dedicated to each individual and the specific people they want to be close with. It’s new, it’s different and I want to avoid saying it’s like X because it really is a very differentiated proposition from what is available today. We’ve combined functionality in to a totally new communication experience that we believe addresses a core human need to keep in touch and stay close to the people that you care about. It’s not a platform for collecting and broadcasting that you have 5000 friends, it’s a much more intimate environment that is member centric and cross-channel, so it works on your mobile, you can access it on the web, and keep in touch with it via IM and email.
You can follow the first part of our member engagement strategy at NakedYak.
Stay tuned, there’s more to come… ;-)