OK, so I digressed, back to mobile, the web, and the dots around me....
Myflyscreen - we've seen the concept before - the 'idle' home screen, but this one rocks, for (at least) one reason - it doesn't kill your battery life! Every single one I've tried in the last few years has left a Series 60 dead in a couple of hours. This one doesn't, and I've been testing it for over 2 months.
What, Who, Where & When?
Myflyscreen is a mobile start up out of Israel, founded last year, and funded by Yossi Vardi. It launched in private alpha last September at Techchrunch50 DemoPit.
It installed and activated simply and easily on a test N95.
I tend to keep my mobile next to my laptop during the day, a kind of technology sheep fence ideology (the blackberry (email) sits to the left, mobile (voice/sms) to the right - (that's worth another post on it's own)).
On an average day I work in 3 locations; home, office 1 and office 2. The light conditions, height and location vary. Consistently, in any location, Myflyscreen provides a VISIBLE up to the (20) minute news update on a set of RSS feeds, customised by me:
In their own words, Cellogic put it very succinctly, "We have created FlyScreen, the first always-on, fully customizable mobile content portal. FlyScreen allows users to take content that they would normally need to open their browser to surf for, and have it surfed up to them, always available at a glance on the mobile screen".
Given the right distribution, this could add a lot of value to any service experience that is currently suffering from being 'hidden', i.e. 2 ckicks away, tucked away in 'Applications' (where most Nokiaware ends up). Make it timely (@20 min), make it relevant, and make it not kill my battery!