I think for $137m, Jamdat got a bit of a deal. Of all the mobile phone games out there, Tetris is has a huge following already in the non-mobile world, and given its play format and style, it translates very well to the mobile world (04/05 4th top best selling game in UK). And its sooo addictive. Theres been loads of hype (and VC activity) around mobile gaming over the last six months. Theres now a lot of competition in the mobile gaming sector and its a challenge to find new game formats that will be financially successful. The margins will improve as handset standardisation improves because much of the cost of game development is in reformatting the title for different types of handsets.
For Blue Lava Wireless (the Tetris mobile owners), $60m in cash and 4.05m shares in Jamdat stock should keep them in cocktails and suncream for the next 15 years in Honolulu, at which point the Jamdat rights to Tetris expire!
press release here
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