Yesterday, Nokia announced a partnership with Yahoo to pre-install a range of Yahoo Internet services (email, search, entertainment) on Series 60 devices. This is the first significant step I have seen from a device manufacturer to include content services in the device., which until now has been traditionally controlled by the operator. For Yahoo, it is clearly an excellent distribution route, and I suspect we will see further announcements with other device manufacturers. Maybe they will go a step further and start an MVNO. And why not - if EasyMobile can be up and running with 40 people on the pay-roll, this route is low-cost and just extends Yahoo's market reach. Yahoo Email customers are likely to have a closer brand affinity and realtionship with Yahoo than they might with O2, T-Mob or Vod. Then maybe AOL and MSN will follow suit? Would do the world of good for mobile data services....
07/11 - Yahoo! to launch own phone on Cingular
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