In this post, BusinessWeek talks to Pierre Omidyar about connecting people together using the internet. Mr Omidyars language is full of adjectives which describe basic human emotions scuh as "trust", "empower", "discover", and "influence".
It got me wondering if a defensible technological advantage is realy so important nowadays?? maybe a defensible emotional advantage is more important to a business plan and product. I think this is more than merely marketing spin. Products that are built from the ground up to appeal to human emotion, desire and need tend to be so much more successful.