PopIdol showed the world that the mobile phone can add a degree of involvement and interactivity with what we see on TV. Redpoint and Qualcomm backed AirPlay, plans to extend the level of interactivity further by enabling mobile phone users bet on events, contribute content, pick winners, compete with friends - all within the context of a specific broadcast feed.
"AirPlay can give any television viewer with a mobile phone the ability to go from the couch to the game show studio or even to the sidelines of a major broadcast sporting event and test his or her skills against friends, family or the world," said Morgan Guenther, CEO of AirPlay. "We're going to offer carriers, broadcasters and advertisers new opportunities to connect television with wireless devices and transform TV from a passive pastime to an engaging, competitive experience."
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