Thursday, April 03, 2008

28 Million Mobile Subscribers Responded to At Least One Mobile Ad

"According to a new report from The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad".

Full article at The Center for Media research

No comments: