Thursday, February 02, 2006
Kajeet - new US MVNO
Kajeet is currently in start-up mode, having recently raised $27m in first-round funding. 'Kajeet' (an anagram of the founders kids names, and a name I expect they will change) is targeting the tween segment, and the wallets of their parents. Im not hugely familiar with the US operator market but it appears that their focus in on addressing the younger customer who isnt tall enough for an Amp'd or Boost type offering. There is plenty of room in improving the service experience for this segment.
Parents needs to keep in touch with their kids and keep track of where they are and what they are doing on their phones. I expect that the product offering will include a number of kid orientated devices, ranging from the simple 3 button type terminal, up to the pre-teen multimedia flip. I also expect that the proposition will be targeted to parents on the basis of family-connectivity, safety, cost and content control.