Orange & Bebo tie-up

The Times reported that Orange and Bebo are close to closing a deal to enable Orange customers to interact with Bebo while out and about...

"The tie-up — Bebo’s first with a mobile operator — will allow Orange customers to edit their Bebo profiles, update their blogs and find friends on the online “hang-out” without sitting at a personal computer.

The service, the latest in a series of alliances between cult internet brands and mobile operators, will start in Britain this summer, with extension to other markets expected later.

Bebo, which has amassed 31 million users in the two years since its launch, hopes that the link will enable it to extend its reach in its target audience of people aged 18 to 24.

For mobile operators such as Orange, the ability to market well-known PC applications can be a critical tool in attracting and retaining customers in fiercely crowded markets".