Monday, April 02, 2007
Sonopia - MVNO Long-tail?
Sonopia are recently out of stealth mode and have announced that they are offering the ability for brands, communities, people, clubs or whatever to set up and offer their own mobile service offering (in the US).
Say you're a soccer team with a legion of committed fans. You can now offer your own branded mobile proposition consisting of customised calling plans, handset range etc. Each brand also gets it own customised "community" platform which is accessible both on the PC and mobile. Sonopia makes it easy for the brands to interact with their customer base, and for the users of the brand to interact with one another.
The example above is LonelyGirl15's mobile offering - she's apparently famous on MySpace and is now using Sonopia to offer a mobile package!!!!!
Read more at VentureBeat and GigaOM