I work in the Future Products team in Vodafone and we focus on new mobile product development in the 18 month to 36 month timeframe. We identify, evaluate and trial new mobile service propositions. Because of this, I have to be selective and somewhat shallow in what i write about on this blog. However, today is different because I can for once talk about something that weve been working on which is now available to the general public.
For the last few months, our team here in Germany has been working on a new mobile service currently labelled "MyPC". The service enables Vodafone customers to get a variety of content streamed from their home PC to their mobile phone; pictures, music, videos and if you have a TV card, you can access a live TV stream direct to your mobile - timely, given that the World Cup kicks off here in Deutschland today ;-)
We have been working on this with very nice folks over at Orb for the last few months and the implementation is now available to Vodafone customers in Germany who have a UMTS (3G) phone and broadband connected home PC. To get the TV stream you will need a TV card from an outfit like Hauppage. The service is free of charge until the end of September, and you need to be on the Happy-Live tariff in order for the service to work (all Vodafone UMTS Live customers are automatically provisioned with Happy-Live).
MyPC works on most mobile handsets with a few notable exceptions; Motorola V3x, Motorola 1050, Motorola V980, Motorola C980, Samsung ZV10, Samsung ZV30, and the Samsung Z107. This is an aweseome service (yeah, im a bit biased) which demonstrates how mobile operators can leverage customers existing content assets. Its also a practical example of how the home environment can be mobilised, a topic that I expect will see significantly more activity in the coming months.
Press coverage in the Register and Engadget Mobile