Back in May 05, I posted about a SMS service from Zyb which enabled users to send text from their PC, the web or a mobile. Something prompted Zyb to shut this service down and refocus their product strategy on something else. They chose Mobile Sync & backup, which is now what they offer if you visit their site.
I tested the service this morning on my Nokia 6680 and it was a breeze. A short simple registration initiated a configuration SMS which created a new sync profile. I then initiated the sync and you can watch in real time as the Zyb web interface hoovers up your contacts, and organises them within the contacts tab of the webapp. The service also supports Calendar events and To-do lists. It also offers a recovery mode, so should you lose your phone, all you need to do is simply connect the new one to Zyb and your contacts, schedule and tasks are recovered.
A very elegant example of SyncML in action, and although it has some competition from the like of Mightyphone and Phonesync, the service experience is so well executed it should attract a lot of usage which will pave the way for a premium paid-for version.
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